What do we now hunt when buying books? Data

Craig Mod writes about hacking book covers:

…with the present digital inflection, the role of the cover is changing radically; disappearing in some cases. It doesn’t need to shout anymore because it doesn’t serve the same purpose.

This shift presents a wonderful chance for designers to break from thinking of a cover as an individual asset, and certainly a chance to break from a tight coupling with the marketing department. In a sense, it’s a chance to play again. To hack. And I can’t help but feel that elements of the design of our future digital books should take to heart the craftsmanship and metered rationality embedded in so much Japanese book design.

It is the same with music, I only use the data views within itunes and never the cover flow view.

Print books better than ebooks for learning?

Tony Bates points to some new work from the University of Leicester that suggests physical books may be better for deep learning:

This excellent article looks at research done at the University of Leicester, and also draws on experience from a number of people, that suggests that ‘physical books are best when you want to study complex ideas and concepts that you wish to integrate deeply into your memory……This doesn’t mean that there isn’t a place for e-text books or computerized courseware, however. Different media have different strengths.’

Check it out for yourself  Do we learn less from e-books?

I have been scooping up ebooks to learning web design related topics very happily, and I don’t make notes in the margins of print books either. Tony comments that some of the problem may be the ‘experience’ of the devices we read on.

I will keep an eye on this.

Uses for ebooks

Despite having been around for years, ebooks are still very underutalised in education. There are two types of ebook to consider. Firstly, those books made available from the publishers and other writers. Secondly, self-published books that you produce yourself. I am not sure how much we can shape the path that the academic publishers are on at present so will focus on self-publishing of digital books.

There are plenty of uses for print books in education and currently the main driver for education ebooks is to replicate existing print books in digital form.

For the most part this means simply scanning print books and using Adobe PDF as the ebook file format. The scans are often of poor quality and do not take advantage of the power features of the format.

This underlying theme will continue but the most exciting area will be finding new uses for books that take advantage of what being digital can offer.

Why now?

The growth of commercial ebooks led largely by the ease with which we can now distribute and view ebooks on our mobile devices (laptops, phones and dedicated readers) has shone a light on applications for education.

There hasn’t been much recent research on producing digital books for eduction so I hope posts like this and the work JISC will be doing this year will contribute to the start of something bigger.

ebooks can be accessed and read  across multiple  platforms:

  • There are dedicated ebook readers (to remain niche?)
  • Mobile phones
  • Computers and tablets
  • Printed out

Uses for digital books

  1. Text books (ebooks textbooks)
  2. Course supplement
  3. Promotional books e.g. prospectus
  4. Course handbooks
  5. Workbooks
  6. Reading lists
  7. Reference book
  8. Monograph
  9. Research e.g. journals
  10. Collecting themed work e.g. blog posts

In a future post I will explore the unique opportunities that digital books can offer.

References

JISC – Digital monogragh technical landscape study

JISC Digital Media – Introduction to ebooks

JISC Digital Media – Getting started with ebooks

Craig Mod – Post-artifact books and publishing

 

BUG: The Top Ten Things Every Designer Needs To Know About People

Susan Weinschenk gave an evening talk to the Bristol Usability Group on “The Top Ten Things Every Designer Needs to Know About People“. These are 10 things from her book 100 Things Every Designer Needs To Know About People. Below are my highlighted notes:

  • We have 3 brains (new, Mid and Old) which affects our view and reaction to the world.
  • People use their peripheral vision more than their central vision. Eye-tracking may not be as useful as we think as it is our ‘central’ vision – be careful
  • The Fusiform Facial Area describes our facial recognition system. We pay attention to faces, particularly those staring back at us (e.g. images on a website). Uses our mid-brain. Mixing multiple faces is creepy to us – think Tom Hank’s character in The Polar Express.
  • People want choice but too much choice de-motivates us and we choose nothing. The often referenced 7+/- two items (George Miller) that humans remember 7 items, is a myth. It is more like 3-4 items (Nelson Cowan 2001) and we only focus on one thing at a time. Thus limit choice.
  • We tend to design in a way that works for us rather than the users. This confirms that user testing is vital.
  • Understanding mental models is very important so that we don’t just design for ourselves. Our experiences between the ages of 8-12 shape our views for life. The demographic (30-40) are designing most of the UX experiences, yet are the smallest demographic which is a problem.
  • The speaker and listeners brain’s sync ‘speaker-listener neural coupling’ (Stephens, Grey + Husson, U 2010). Hence why video is so powerful as it has movement to grab attention and then the audio allows us to get in sync unlike text.
  • People have ‘weak ties’ of 150+ and ‘strong’ ties of -150 according to Prof Robin Dunbar. Something like Facebook is typically used for fewer people and is an example of a strong tie. Twitter, where people tend to follow larger number of people is an example of a weak tie.
  • Beauty is important to us. Based on research, websites should take advantage of beauty. A site could aim to be clear yet slightly unpredictable. People prefer curves to straight things). Beauty is in the eye of the unconscious, Tractinsky, et al.
  • Story telling is great. The brain processes information best when told a story.
  • Images can tell a story. For example if we hear a story about pain we know we are safe but our brain still acts like we are in pain without the ‘physical’ pain. Singer, T., et al. (2004). Empathy for pain involves the affective but not the sensory components of pain
  • People expect technology to follow human to human interaction.

 

Make expressionengine links work

In Expressionengine, if you want to make a custom field work as a URL / link instead of plain text,  under channel preferences for the required channel ensure ‘Automatically turn URLs and email addresses into links?’ is set to NO.

Otherwise the link on the page will add the URL of the page you are currently on e.g example.com/url-of-custom-field which of course won’ t work.

This catches me out often enough that I need to document it here.

Github confusion

Every now and then I find a useful plugin on Github to use on a project. However sometimes when I grab the plugin it won’t work with the expressionengine CMS and I could never figure out why, until now.

It might just be me but when I see the plugin folder on github (illustrated below A) I assumed this was what I needed. Grabbing the files and then installing them caused the plugin area of the control panel to fail and return me to the github page – i then delete the plugin from the server in order to get the plugin area to work again.

I completely overlooked the ‘zip’ button which gives me the correct folders/files and work…. (illustrated below B).

Problem solved,

View the github page in full

Screengrab of github page

Podcast 5by5: David Sleight

In Big Web Show Episode No. 66, Jeffrey Zeldman interviews veteran web designer and publishing creative director David Sleight about how traditional publishers can transition to creating successful digital experiences, and the (mostly conceptual) obstacles they will have to overcome to do so.

Topics discussed in this episode include: why publishers alternately blame technology and treat it as a savior; the downside for magazine publishers of Apple’s new retina display; why content thieves may be your best customers in waiting; content-focused responsive design versus printed page emulation; and much more.

Around half way through the episode there is some interesting comments about the need for ‘digital and interactive experiences rather than simply porting the existing model to digital’.