Category: Digital Publishing

Covers the emerging digital book including ebooks and epub.

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Using Basecamp to communicate across the organisation

I get asked from time to time how we work across nine with people scattered across the world at any given time (hey I’m writing this over the Atlantic).

Here at BMT we use a tool called Basecamp to support our communication. It is a tried and trusted tool used by thousands of people. We use it because effective communication is critical yet very hard to do at scale. We use it for both internal communication and working with partners on our products and services.

You can read about it’s tools etc on their website so I won’t repeat it here. In short the reason we don’t just use email like everyone else is because email across 150+ people is asking for trouble. Instead we choose a different path.

Basecamp is purely for communicating.

We need to share announcements, proposals, decisions and such like to group’s or globally across our organisation via our HQ group which every person is part of. Using Basecamp makes it the go to place for this.

Over time Basecamp becomes a form of corporate memory. When did we decide X? Answer check Basecamp. Why did we decide Y? Answer check Basecamp. People may leave but their comments remain. Clever huh.

Doing effective meetings is difficult and time consuming. Often times people just want to know the outcome. Share your proposal to a group(s) and get their feedback. To make it sweeter, get their feedback or approval when they are ready. Why wait for a meeting in two weeks when you can make it a simple proposal and get approval. One of our strategic aims is to support working anywhere at any time and this underpins our ability to do so.

Get it on your desktop or mobile if you choose.

We can make as many groups as we need and share with external partners.

Does Basecamp work well? Yes very much so.

However getting us all to use it effectively is a game of patience!

If I had to pick the biggest gripe people have with the tool it is confusion around managing notifications. When you normally post a message by default the setting notifies everyone in the group. It is easy to change but isn’t a behaviour most use/understand is possible.

My personal experience too is that writing with clarity is the key and that’s a skill most of us need to continually hone.

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Set your social media free

We trust our workforce (yes including volunteers who are super critical) to fly the flag for us day in and day out. To represent our brand in the flesh and to tell the stories of our organisation. Oh and no small feat to ensure the safety of both the public and our collections. Every interaction with our customers at our venues, on the phone or by email is an opportunity to delight. Our museums alone welcome over a million people a year.

Yet nearly every organisation still insists on holding tightly to social media with a select few as guardians. Worried about tone of voice or that something bad may happen. We are happy to let folks loose in the physical environment (and again keep us all safe) and tell amazing stories to people, protect rare and priceless objects but not tweet ?! Who better to tell stories online than the very workforce who do this for us on a daily basis.

Please set your social media free. Provide simple guidelines [see our social media principles] and training then bring the rest of the workforce online. Social media wants to be free. It will pay you back with the stories people will tell that they already know captivate your audience.

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Good enough

I was just publishing my annual blog post for my reading list and my wife asked “How many people actually read your blog?”. I responded with “I dunno let’s see”. Except I can’t actually show her as it turns out my analytics stopped recording a long time ago. My bad. I decided ages ago not to bother looking at the analytics as I didn’t want to be fixated on growing per se. I write very niche posts here and at the Culture team labs blog for people like me. And there must only be a few hundred people like me across the planet. I know that the right people stumble across here as I regularly get email to ask me questions, jump on a skype call with folks across the world or to invite me to speak at a conference.

The aim for me is to share my experiences for people like me and it appears to work. That is good enough for me.

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Tell me what you discover in my data

Unless I’m at risk of being fired for sharing data I happily throw out our numbers publicly. Money, satisfaction, raw data on X, y and Z.  I think that sharing is vital and by sharing it leads to connecting with others seeking similar answers. I get messages from people across the globe who have googled an issue and found a talk, tweet or blog I’ve shared. I’ve already done the work so sharing costs me nothing but has led to real connections.
An unexpected benefit has been that others have spotted trends or interesting insights that I’ve overlooked. Everything looks like a nail when you’re welding a hammer. Opening up the data gives a new perspective which can only be a good thing.
So please do tell me what you see when you look at my data or dashboards.
P.S. I get push back from others who think they aren’t able to share their data verbally let alone publicly – I’m fairly confident an FOI request could be made on 99.9% of things you haven’t shared. So share because you can not because you’re being forced to.
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Shipping web features for winter 2017

Until you ship a product or feature its just a trello card with a wish. Shipping “things” is the aim of the game.

Performance dashboard

According to the trello card of the request dashboards have been brewing since 17 June 2016. This month the team have finally been able to launch an initial performance dashboard at https://performance.bristolmuseums.org.uk/  We aim to publicly share our performance data so that anybody can see how we’re doing. We want to share our successes and show where there is an opportunity to do better. So far for 2017-18 we’re tracking 14% up from last year with a target of 1 million or more visits across our 5 museums and our Archive.

Exhibitions online

Since I started at Bristol Culture about 4.5 years ago using the web to display our exhibitions has been a recurring dream. Thanks to Mike, Fay, Mark and Lacey this dream has come true at https://exhibitions.bristolmuseums.org.uk/#/ the point of this project was to highlight some of the key aspects of past, current and forthcoming exhibitions. We regularly get asked about past projects so this seemed a good starting point to figure out how we can tell stories in long form format. With an average reading time of 2 minutes its important to be clear and concise.  During its inception originally we were comparing this style of website as being like a weekend supplement of a magazine rather than a full autobiography.

Public timeline

Internally we’ve started to attempt to improve how we visualise some of our most used data. An obvious element is “What’s on” which isn’t always easy to understand from huge spreadsheets or our standard web section https://www.bristolmuseums.org.uk/whats-on/ so we’ve introduced a timeline feature to hopefully make it easier for people to look at on any device.  Internally the timeline also includes things like room booking, install and de-rig periods and can map our KPI data over it. Nobody likes or uses data spreadsheets so i’m hopeful this is the beginning of a journey to make our data more usable for all. Hello https://d1g1t.al/#/timelinef

This work has been made possible in the large part by our own digital team who do a fantastic job under the hood of the museum and out in the galleries. Onwards.

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Danah Boyd explains free version of her book

Danah Boyd is a name you probably come across if you scratch the surface of how people use the web. Danah has just released a book called Its complicated: The social lives of Networked Teens which of course i’ll read. Interestingly she has released a free PDF version at the same time and explains why in What’s Behind the Free PDF of “It’s Complicated” (no, no, not malware…).

As I have an interest in how folks make modern day books and how the web affects this ecosystem, this is like gold dust! Also i’ll admit that I was planning on waiting to buy this book as I have such a backlog and i’m a slow reader. But reading the blog post I can see why buying now helps Danah, so i’ll be heading over to grab a copy as soon as i’m done typing this.

Finally, its worth noting the cost of the ebook kindle version is slightly more expensive than the print version if you buy it from the Guardian. I can only guess that cost and value are at play here… which to buy…