We want to be successful. One of the aims to achieve success is to know our individual fans/users/customers better. Knowing their needs allows us to design and run better services. A good service is an effective service. From the many anonymous interactions we have every day, we want to shine light on those touchpoints to know as many of them as we can.
Instead of just using generic terms like “total visitors to site (online and in-person), website visits per quarter, google review score, Spend per head etc there is an opportunity to be better informed. With better insights we can make data-informed decisions that don’t treat everyone identically the same. Kevin Kelly wrote about the benefits of having 1000 true fans which in summary says within any large group of people are die hard fans who give you momentum (MVP adjacent).
Find them by building services that allow you to identify who they are across your services (opt-in of course). Use their data test assumptions about how our worldviews collide. Spot something that doesn’t work and fix it. Fix it for the fans and you’ll probably be fixing it for everyone.